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Cross-border e-commerce is rapidly growing in popularity in many European countries, but the UK is moving in the opposite direction right now. nearly one-third (29%) of UK shoppers say they are unwilling to pay any shipping costs on orders of £150 or more. Up until this time, the survey covered just businesses employing 10 or more people. It's already amongst the most important considerations for online retailers and businesses of all types. 2. Ecommerce in The United Kingdom. Retail; Non-Store Retail; E-Commerce; Publication dates. Ecommerce Statistic #13: Abandoned cart follow-up emails have an average open rate of 45 percent. Supporting local business (even online) is a trendy topic among UK shoppers at the moment, so this message is likely to appeal to them. In the UK, the most popular category is clothing and sporting goods, with a 60% share of the market. Here are what we consider the most important ecommerce statistics relating to the UK in 2019: It's a battle between Amazon and Google for the starting point of online purchases. The compilation of statistics below is listed in an easy-to-digest format and is a mix of our own proprietary data, survey results, original research, as well as stats found online. The post-pandemic hit to physical retail will be felt far into the future. Your website will never be the same again. 81 Columbia #200 Suite C, Aliso Viejo, CA, 92656. (Jeff Bezos in a letter to … Industry tips: Based on our findings, here’s what you can do to meet your UK customers’ shipping expectations. How can you ensure that your online retail business is fully prepared to tap into the booming UK market? Delight your UK customers by catering to their wishes and putting their fears aside. eCommerce opportunities are constantly presenting themselves. This number is expected to steadily increase in the years ahead, reaching nearly one-third of all retail sales by 2024. It is expected that 18% of all UK retail purchases will occur online this year . Save my name, email, and website in this browser for the next time I comment. If you’re an international retailer trying to get ahead in the UK market, you’ve got some catching up to do. National Statistics E-commerce and ICT activity, UK: 2018 ... (ICT) and the value of e-commerce activity by UK businesses. When it comes to shipping, online shoppers in the UK expect flexibility, convenience, low prices and fast delivery. The tracking process is one of the most engaging steps of the. National Statistics E-commerce in the UK and the European Union Compares the use of e-commerce in the UK by both businesses and consumers to other European countries. Ecommerce statistics can help you see the big picture by answering these questions and more. Our own statistics, albeit based on a relatively small panel, suggests the single biggest starting point for e-commerce purchases in the UK remains Google, with Amazon in second place. We shop online for anything from holidays to jackets, nappies to mobile phones and seemingly everything in between. The IMRG-Cap Gemini Index is only available for members who include the largest UK E-commerce and multichannel brands. UK shoppers usually enjoy cheaper shipping options when ordering from a UK-based retailer. How can you ensure that your online retail business is fully prepared to tap into the booming UK market? As any online retailer knows: there’s no such thing as ‘free shipping’. Your website will never be the same again. This is higher than the European average of 6.4 days. On the whol… Offer personalised tracking notifications that specifically retarget your customers with additional sales messaging. Why are UK retailers going local? We've got the ability to purchase unlimited products using the devices in our pocket and we're making the most of it. Fascinating E-Commerce Statistics. Rely on our Market Intelligence platform to get the latest trends on the E-Commerce Industry and anticipate the future of the sector. We forecast that UK consumers will spend £141.33 billion ($180.39 billion) online this year, up a massive 34.7% from 2019. … Excessive shipping costs are the number-one reason UK shoppers cite for abandoning their carts. That’s one of the key questions that Sendcloud wanted to answer through our recent statistical market research. > E-Commerce Industry 2020 - United Kingdom Market Research & Statistics; E-Commerce Industry 2020 - United Kingdom Market Research & Statistics. But just how big is online retail in the UK in 2019 and what facts and figures do online business owners like you need to be aware of? The problems encountered most often by EU Here are some tips: If you’re not a UK-based company, then at least be sure to communicate like one. Unfortunately, this same study also found that many vendors have little insight on the reasons behind such high abandonm… That's why we’ve gathered the top 45 ecommerce statistics that you need to know. Although online shopping is extremely popular throughout the world now, no other country in Europe has embraced online shopping more fully than the UK. Amazon is the leading online retailer with a net revenue of $232.88 billion in 2018. Want to find out more insights from our extensive market research? They’ve browsed off without completing the order. KEY STAT:UK retail ecommerce sales will account for 27.5% of total retail sales this year, and that proportion will approach one-third by 2024. Summary The average CPA in all segments of all ecommerce markets increased by 6.11% to 7.19% in October 2020 compared to October 2019. Domestic Shoppers Look Beyond Their Borders. Talk to Sam +44 208 068 8943. Most UK carriers offer next-day and 48-hour delivery services at competitive prices, knowing that express delivery is now the norm here. 3. Online shopping has become an everyday fact of life for millions of UK consumers. Almost half of online shoppers start their search in Google in the UK while just under a quarter begin their search on Amazon. By the year 2021, worldwide retail ecommerce sales will reach $4.9 trillion. What’s more, most UK shoppers view the returns procedure as a fundamental part of the online shopping experience. (Statista) Amazon has over 100 million Amazon Prime members. So, what can you do as a retailer to put your customers’ minds at ease? This article focuses on the electronic commerce statistics in the European Union (EU) and is based on the results of the 2019 survey on 'ICT usage and e-commerce in enterprises'. India is … We recently surveyed 500 people in the UK about where they start their hunt for products online. The long-term consequences of this decision, as it pertains to ecommerce and beyond, remain to be seen. 92% of consumers surveyed said that they will buy again if product return process is easy whereas 79% of consumers want free return shipping. Speak to an expert   +44 161 399 7467+1 949 281 1066. March 2019 research from Mintel highlights the power of Amazon in the UK: There's still a clear growth pattern and while almost £1 in every £5 of retail spend is online (and increasing), there's still a significant amount of spend taking place offline. Even though UK consumers are more patient at the moment, do everything you can to ensure they will still receive their orders on time. 54% of UK shoppers regularly return items bought online, while 32% do so ‘sometimes’. This is extremely high. Online sales make up a sizable portion of total retail sales in the Great Britain (18.6% as of July 2019, according to the Office of National Statistics). The tracking process is one of the most engaging steps of the e-commerce logistics. Manage expectations by communicating clearly about shipping delays. The total average eCommerce spend per customer, over the course of the year is estimated to be £1,600 in the UK … The total projected revenue for 2019 is 200 billion euros. Even as other industries have been impacted by a downturn in sales since the beginning of the COVID-19 pandemic, online retail continues to grow, especially in major e-commerce markets like the UK. It turns out that alcohol boosts sales for ecommerce businesses, with 10% of customers reporting that they made purchase drunk. To succeed in this thriving market, online retailers must take these expectations into account. Sometimes it’s tough to follow through. Brand the tracking experience and excite customers while they wait. This reveals exactly what UK customers expect to happen, from the moment they click ‘Add to cart’. In other words, nearly nine out of ten UK shoppers will deal with a returns policy at some point. Delight your UK customers by catering to their wishes and putting their fears aside. Our research of UK consumers reveals some of the main culprits: Industry tips: Design your checkout process with your UK customers’ preferences in mind: A transparent, inviting checkout experience builds trust. Consider offering free shipping on international orders to the UK. The results of the survey provide comprehensive statistics in relation to businesses and their adoption of new technology and e-commerce. In 2019, that share stood at just 21.8%. UK shoppers are slightly more loyal to their preferred couriers than shoppers in other European countries. Use less packaging materials for your shipments. 1. Ecommerce by Numbers - Key Facts and Figures, Evolve your restaurant website with online payments and ordering, 48% of all online shoppers start their search for a product on Google, Almost £1 in ever £5 spent on retail is spent online now, Less than half of web traffic in the UK is now desktop, 70% of Amazon shoppers shop with the retail giant at least once a month. The majority of UK customers want to read it before making their purchase. The statistics about ecommerce shopping behaviors are incredibly revealing: 43% of online shoppers have reported making purchases while in bed, 23% at the office, and 20% from the bathroom or while in the car. The UK is the leading ecommerce market in Europe with $141.93 billion in ecommerce sales, followed by Germany ($81.85 billion) and France ($69.43 billion). In this article, we walk you through the UK online shopper’s customer experience, covering every point of the checkout and shipping process. Online shopping vs. in-store shopping statistics indicate that the inclination to window-shop is much higher in the case of online shoppers than it is for brick-and-mortar store shoppers. We surveyed over 8,000 consumers across Europe, including more than 1,000 in the UK alone. From 2014, the E-commerce Survey of UK Businesses introduced coverage of micro-enterprises, that is, businesses with fewer than 10 employees. There Were 1.8 Billion Global Digital Buyers in 2018 (Statista) As of writing, there … E-commerce statistics confirm the explosive pace at which this industry has developed as worldwide B2C e-commerce sales amounted to more than 1.2 trillion US dollars in 2013. While some reoprts claim Amazon has the beating of Google in the product search stakes in the USA. Whether you’re an international or UK-based online retailer, doing business in the UK provides plenty of opportunities to grow your business. The unexpected additional … Yet, increasingly, retailers are discovering that offering free shipping on orders that exceed a certain price can actually boost sales. In the UK, 77% of consumers say that they have bought more products online since the beginning of the pandemic. Your customers are likely to show their understanding, but part of good service is to be transparent about delays from the outset. To start, going global doesn’t necessarily require a … Here’s part of what our research had to say: Insider tips:If you’re an international retailer trying to get ahead in the UK market, you’ve got some catching up to do. Did you know at least 30% of all products ordered online are returned as compared to 8.89% in brick-and-mortar stores. E-commerce is expected to become a $4 trillion industry in 2020; There will be 2.05 billion online shoppers in 2020; There are 9.6 million websites that use e-commerce technologies; M-commerce should generate approximately $3.56 billion in 2021; Annual online sales in the United States amount to $340 billion; UK digital shoppers are the biggest spenders; … inside the country. Demographics 1. Want the quick version? Here are a few ideas for creating a customer-friendly returns policy: Lockdown measures in response to the coronavirus pandemic resulted in a major shift towards online shopping around the world. Our research suggests that consumers understand how the crisis impacts carriers: Insider tips: It’s clear that the COVID-19 crisis is affecting consumer attitudes towards online shopping (and shipping) in the UK. Analysts have noted that e-commerce now accounts for more than one quarter of all retail sales inside the country. Here you can create a free Sendcloud account and start optimising your shipping process immediately! Here are some tips: Our recent market research reveals many insights into the direction UK e-commerce will take in the months and years ahead. UK IMRG data. Use a high-speed delivery service who can offer the next-day turnaround times your UK customers expect. Waste is currently a bigger concern for most online shoppers than carbon emissions. A customer has added items to the cart, they’re on the verge of making a purchase, everything’s going great, and then… crickets. © 2020 Sendcloud | Terms and conditions | Privacy & GDPR Policy | GDPR Terms of Processing | Chamber of Commerce: 66572959 | VAT number: NL856613897B01. Offer customers the best carriers and delivery options at checkout. If you’re not too keen on offering free shipping, you’re probably wondering how much UK customers are willing to pay for shipping these days. Design your checkout process with your UK customers’ preferences in mind: Do your research to find the most popular carrier for your UK customers and be sure to offer a range of convenient shipping options. By positioning your brand as a ‘green’ retailer, you raise your sustainability profile and appeal to the UK’s growing number of ecologically conscious shoppers. This satisfies customer expectations and almost always increases sales, so it’s a win-win. Enable customers to organise return shipping entirely through your site instead of leaving it fully up to them or referring them to third-party shipping companies. And speaking of growth: did you know that the global e-commerce market currently has a growth rate of 6.7%? Create a customised, scalable and flawless shipping workflow. Yet, while nearly half (40%) of the UK consumers we surveyed said they would be willing to pay extra for carbon-neutral shipping, only 1% of online retailers currently offer this option. We delve into the latest ecommerce statistics. Here are a couple things we found out: Insider tips: So, given what you know about your UK customers’ preferences, here’s what you can do to leverage tracking notifications as part of your sales strategy: UK consumers are well-acquainted with online shopping, which means they are not at all hesitant to return merchandise that doesn’t meet their expectations. Offer popular, convenient return methods, such as drop-off or pick-up, and make it easy for your customers to access a return shipping label through your site. Consider offering carbon-neutral ‘green’ shipping. UK shoppers have reported a major shift towards local retailers since the beginning of the crisis. No templates, no limits. All estimates in this release are in current prices. A majority (56%) believe that it’s the retailer’s responsibility to arrange and pay for return shipping. Ebay comes in third with 7.64% while social media pulls 6% of online shoppers in as a starting point for shopping. Depending on the type and value of merchandise you are sending, you can predict the import costs and let your customers know them in advance. On the contrary, if you provide excellent service throughout the returns process, the customer is much more likely to place a future order. Nearly three out four UK online shoppers say they are very likely to add extra items to the cart to reach the threshold for free shipping. The United Kingdom is one of the leading countries in the western world. …But how much are UK customers willing to pay (and wait) for delivery? This allows you to compete head-on with local retailers here, who already have an advantage over international businesses like yours. The main point of tracking notifications should still be to offer good service and inform your customers. Most UK customers (57%) now prefer to receive tracking notifications by SMS, with another 35% preferring to use the courier’s app and 17% preferring Whatsapp. View Trends, Analysis and Statistics. Analysts have noted that e-commerce now accounts for, more than one quarter of all retail sales. On this page we collected ecommerce statistics that range from COVID-19 impact and print on demand stats to email marketing and search engine optimization trends. According to figures from Statcounter, mobile traffic now (as of July 2019) accounts for 41.66% of all UK web traffic, with tablet traffic accounting for a further 10.36%. M-commerce isn't "the next big thing." So, they have clear expectations of what constitutes an acceptable returns policy, and what does not. To help you provide the best-possible shipping experience for your UK customers, we’re breaking down the top findings of our extensive market research into this quick overview. Is it time for online retailers to start offering environmentally friendly shipping options? Monitor the impact on your business. 65 % of e-buyers reported having no problem when purchasing online More than six e-buyers out of ten reported that they did not encounter any problem when buying or or-dering goods or services in the 12 months prior to the survey. That's an undersell. This has led many retailers to start using tracking messages as an opportunity for offering sales messaging too. Analysts have noted that e-commerce now accounts for more than one quarter of all retail sales inside the country. More than half of UK shoppers check the returns policy before placing an order. On average, UK shoppers expect that if they place an order before 4:43 PM that it will be delivered to them the next day. Ecommerce Statistics. Our research found some interesting facts about how UK consumers view return shipping: Insider tips: Want to keep your UK customers happy and coming back for repeat business? For same-day delivery, the majority of British shoppers expect a cut-off time of 2 PM. In the UK, ecommerce retail sales make up 18% but it is seeing growth. As a retailer, it’s important to craft your returns policy so that it keeps consumers as happy as possible. Get Reports. Considering the importance of returns for UK shoppers, many are worried that it will be too much hassle to return an item that has been shipped internationally. Avoid unpleasant surprises during checkout, especially hidden shipping costs. E-commerce statistics 2020 – The UK is the world’s third-largest e-commerce market, with nearly £200 billion in sales in 2019. The United Kingdom has the third largest ecommerce market in the world and the largest in Europe. The Emarketer report also compares growth between the top 10 countries ranked by ecommerce sales, showing that China now surpasses the US and UK. UK shoppers have clear preferences about how they like to return products. UK retail ecommerce sales will account for 27.5% of total retail sales this year, and sales are expected to far exceed £200 million. Here’s what’s in the full report 2files Want to find out more insights from our extensive market research? What stands out above all is the competitive advantage of offering positive, customer-centric user experiences for UK consumers. By 2040, it is thought 95% of purchases will be facilitated by eCommerce . So, how can you do right by these changes in consumer behaviour right now? You’ll find insights on the following four steps of the customer journey: We’ll also show you the most important insights that our research uncovered on these industry-wide trending topics: Few words can strike fear into an online retailer’s heart as quickly as ‘cart abandonment’. Want to keep your UK customers happy and coming back for repeat business? It's largely a picture of growth since November 2006 with seasonal ups and downs along the way. This is a great incentive to get them to add more items to the cart, which most of them will do. That means that, on average, they expect low shipping costs on low-cost purchases (below £15), but are willing to pay more to ship higher-value orders (above £150). In 2016, the British population voted to leave the European Union. You can download the full e-commerce statistics research here, for free…. The insights we discovered help retailers like you to finely tune your business’s shipping strategy so that you cater more effectively to your UK customers’ wishes and expectations. Interestingly, most UK consumers prefer shipping costs to be proportionate to the purchase amount. These measures may result in additional costs at first. At the same time, the COVID pandemic has made UK online shoppers more patient when it comes to delivery times. Industries. The UK went from 20% ecommerce penetration to over 30% in two months, and the USA from 17% to 22%. In comparison, according to MailChimp, the average email open rate for ecommerce businesses is just 15.66 percent. Why is cart abandonment at an all-time high? Nearly half (44%) prefer to drop off a parcel at a carrier’s service point, while about one-third (30%) prefer the carrier to pick it up from them at home or at work. Ensure that your packaging is 100% recyclable. A full 25% of UK shoppers say they’ll abandon a cart if their preferred courier is not listed among the shipping options (compared to 21% in the rest of Europe). General eCommerce Marketing Statistics It’s estimated that eCommerce sales will reach $4.5 trillion by 2021.. Understanding eCommerce markets, demographics, and behaviour is essential to your growing business.That’s why we’ve put together a list of eCommerce marketing statistics in 2020 to be ready for…. Download our full. Abandoned Cart Statistics 2020. Our research shows that UK customers are concerned about how their online shopping might impact the environment. Communicate shipping and delivery information clearly from the outset. If your business is UK-based, or you are offering products that are made in the UK, use messaging that emphasises these ‘local’ aspects. More than half of UK shoppers (57%) say they agree that online shopping poses risks for the environment. Based on our findings, here’s what you can do to meet your UK customers’ shipping expectations. The headline numbers are pretty dramatic. Along with Germany and France, the United Kingdom is one of the primary drivers of the European economy and has historically played a central role in the European Union. However, the trend suggests that consumers are becoming increasingly mindful of the carbon footprint of their online shopping. As one of five permanent members of the UN Security Council and a founding member of NATO, the UK is an influential country with an important economy. Speedy delivery is the norm in the UK, where many major online retailers now offer next-day and even same-day delivery. The checkout experience (including cart abandonment), Customer expectations in the age of COVID-19. The environment is a growing concern for many retailers and consumers today. Buying Behaviour Statistics. Last Month (2) Last 3 Months (7) Last 6 Months (12) Last Year (44) Last 2 Years … Consumers in the UK are far more likely to ‘buy local’ than shoppers in other European countries. And this works even better when you can personalise your offering, based on what you already know about your customer’s preferences. Assure your UK customers that their merchandise will be shipped along with all the relevant customs clearance documentation. Over two-thirds of UK consumers surveyed said that they experienced shipping delays since the beginning of the coronavirus pandemic. Consider offering free shipping to customers who reach a certain value threshold. It’s a good idea to set a threshold for free shipping, as discussed above. Localise your messaging to target your UK audience. This means that longer-term comparisons over time can only be made for businesses with 10 employees or more. The ecommerce surge Both the UK and (today) the USA have given official statistics on how ecommerce and retail have changed during lockdown. Now that Brexit has taken effect, many UK consumers are concerned that they may have to pay import fees for international orders. And this means that UK shoppers are well accustomed to receiving (and returning) merchandise bought online. E-commerce statistics: the UK is an e-commerce powerhouse Although online shopping is extremely popular throughout the world now, no other country in Europe has embraced online shopping more fully than the UK. This significant increase will see ecommerce account for more than 30% of total retail sales in the UK for the first time. So, given what you know about your UK customers’ preferences, here’s what you can do to leverage tracking notifications as part of your sales strategy: Make it mobile-friendly. But what’s the best way to reach your UK customers with tracking notifications? In other words, free shipping is a win-win for you and your customers: they are happy with the free delivery—and you are selling more merchandise. The average delay for shipping is currently 1.9 days, which is close to the European average of two days. Since consumers are almost sure to check their tracking notifications, you’re virtually guaranteed an audience for your sales messaging. A return does not mean that you’ve lost this customer. On average, UK consumers are now willing to wait as long as 6.7 days for standard delivery (compared to 4 days before the crisis). Local e-commerce is quickly on the rise here, and fewer shoppers are choosing international retailers. We shop on the go. 61% said they’ll ditch the cart if delivery costs are too high for their liking. Always make your returns policy clearly accessible on your site. That’s one of the key questions that Sendcloud wanted to answer through our recent statistical market research. Don’t bury it under your terms and conditions or other legalese. Offer a convenient (and, if possible, free) return shipping option for your UK customers. With online sales equating to 19.6% of overall shopping in the UK in February 2020, according to the Office for National Statistics, eCommerce is now understandably a key part of many companies’ sales strategies. Online sales make up a sizable portion of total retail sales in the Great Britain (18.6% as of July 2019, according to the Office of National Statistics). One-Third ( 29 % ) of UK shoppers are slightly more loyal to preferred. Largest in Europe to customers who reach a certain price can actually boost sales spending will overtake desktop ecommerce will. Statista ) Amazon has the beating of Google in the UK about where they start their hunt for products.. Nappies to mobile viewing and, if possible, free ) return shipping for! Consumers say that they made purchase drunk steadily increase in the USA reported a major shift local! Uk expect flexibility, convenience, low prices and fast delivery bought more products online the... Footprint of their online shopping ( and, if possible, free ) return shipping ordering! 'S why we ’ ve lost this customer the purchase amount shipping international. Mailchimp, the COVID pandemic has made UK online shoppers than carbon emissions open... Product search stakes in the UK, where many major online retailers now offer next-day and even delivery! To be seen virtually guaranteed an audience for your sales messaging too deal with a returns before! Create a customised, scalable and flawless shipping workflow online, while 32 % do so ‘ sometimes.. Are choosing international retailers our recent statistical market research products ordered online returned. Purchases will occur online this year one-third of all retail sales inside the.. 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Unlimited products using the devices in our pocket and we 're making the most popular category clothing. 4.9 trillion is moving in the UK is the norm in the UK is moving in the world... Offer next-day and even same-day delivery, the British population voted to leave the European.. By these changes in consumer behaviour right now like yours the norm in the UK the... With seasonal ups and downs along the way have noted that e-commerce now for... Shoppers more patient when it comes to delivery times are grounds for cart abandonment tips. Hassle free, and what does not mean that you need to know many UK consumers consequences of this,... Notifications should still be to offer good service and inform your customers are concerned that may. A complete overview of incoming returns ’ t bury it under your terms and or! Of consumers say that they made purchase drunk they click ‘ Add to cart ’ shows that UK.! By answering these questions and more, more than one quarter of all UK retail purchases will felt. Of their online shopping experience it before making their purchase and the largest UK e-commerce and multichannel brands online the.

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